TCI Insights: Unrest in Middle East Affects Technology Sales

Recent social and political events across the Middle East have dominated international news coverage. However, the impacts of unrest on commerce in the region – let alone their effects on technology sales – haven’t been as widely covered. To shed some light on the impact of unrest on the Middle East’s technology channel, we’ve tapped into the Tech Channel Index database, Zyme’s resource for spotting aggregated trends in all corners of the worldwide channel for technology sales.

As the chart below clearly shows, channel sell-through in the Middle East region * has experienced a marked slowdown in January – a trend first appearing in the week of January 15th. After adjusting for normal seasonality trends, Middle East sell-through fell by over 30% from Jan 8th to Feb 5th.

For most global technology companies, the Middle East is still a relatively small end market. While it differs significantly by company, our aggregated data shows the Middle East region as about 3% of global channel sales and 10% of EMEA sales so the impact of this drop is limited on a global scale.

Click here to read the complete press release. Visit the TCI Momentum Index for an up-to-date weekly history of channel sales volume globally or regionally. Additionally, get ongoing channel updates by following TCI on Twitter at #ZymeTCI

TCI Insights: Unrest in Middle East Affects Technology Sales

Recent social and political events across the Middle East have dominated international news coverage. However, the impacts of unrest on commerce in the region – let alone their effects on technology sales – haven’t been as widely covered. To shed some light on the impact of unrest on the Middle East’s technology channel, we’ve tapped into the Tech Channel Index database, Zyme’s resource for spotting aggregated trends in all corners of the worldwide channel for technology sales.

As the chart below clearly shows, channel sell-through in the Middle East region * has experienced a marked slowdown in January – a trend first appearing in the week of January 15th. After adjusting for normal seasonality trends, Middle East sell-through fell by over 30% from Jan 8th to Feb 5th.

For most global technology companies, the Middle East is still a relatively small end market. While it differs significantly by company, our aggregated data shows the Middle East region as about 3% of global channel sales and 10% of EMEA sales so the impact of this drop is limited on a global scale.

Click here to read the complete press release. Visit the TCI Momentum Index for an up-to-date weekly history of channel sales volume globally or regionally. Additionally, get ongoing channel updates by following TCI on Twitter at #ZymeTCI

Channel Focus North America with Latin America 2014

Session 5: Overcoming Visibility and Analytic Challenges in Order to Drive ROI from Channel Investments

Most channel sales and marketing leaders are faced with the herculean task of justifying funding for their channel programs.  Lack of visibility into past performance and real-time feedback from the field further compound the problem, putting channel marketers in the position of constantly defending program spend with the ‘trust us’ refrain.  Channel chiefs are faced with complex program design questions such as:

• When is the right time to introduce a new program or a special price? Will the program create unnecessary price erosion in other areas? 
• Do we understand the demand patterns well enough to predict when and where programs are needed? 

So, how do you overcome these issues to provide the insights and metrics you need, not just to justify programs but to drive meaningful change based on real analytics. If you’re a company trying to better understand your channel this session will provide real practical answers.

Speakers

• Mukund Ramaratnam - VP & GM, Zyme Applications, Zyme
• Karl Martin - Senior Director - Global Operations, Analytics & Business Intelligence, Dell

Channel Focus North America with Latin America 2014

Session 5: Overcoming Visibility and Analytic Challenges in Order to Drive ROI from Channel Investments

Most channel sales and marketing leaders are faced with the herculean task of justifying funding for their channel programs.  Lack of visibility into past performance and real-time feedback from the field further compound the problem, putting channel marketers in the position of constantly defending program spend with the ‘trust us’ refrain.  Channel chiefs are faced with complex program design questions such as:

• When is the right time to introduce a new program or a special price? Will the program create unnecessary price erosion in other areas? 
• Do we understand the demand patterns well enough to predict when and where programs are needed? 

So, how do you overcome these issues to provide the insights and metrics you need, not just to justify programs but to drive meaningful change based on real analytics. If you’re a company trying to better understand your channel this session will provide real practical answers.

Speakers

• Mukund Ramaratnam - VP & GM, Zyme Applications, Zyme
• Karl Martin - Senior Director - Global Operations, Analytics & Business Intelligence, Dell