New Channel-Savvy Customers, New Executive Team Members, Market
Validation from Leading Researchers, Highlight a Very Successful Year
SAN FRANCISCO – Feb 20, 2014 – Zyme, the leader in
Channel Data Management (CDM), has experienced a significant increase
in demand for its cloud-based SaaS enterprise applications that help
increase channel sales, improve the ROI of channel marketing programs,
and simplify global channel data collection. As a result, Zyme posted a
record year in 2013, both in terms of customer acquisition and revenue
growth.
The crucial business benefits available to companies deploying
Zyme’s innovations were documented in a September 2013 Forrester
Research Market Overview, “Channel Data Management, The Gateway To Channel Sales And Marketing Visibility.”
According to the report, Zyme delivers unsurpassed channel intelligence
for customers via “…the most extensive reseller information network in
the tech industry: It maintains a global directory of 750,000 reporting
channel partners, collects data feeds originating from over 180
countries, and amasses 15,000 data feeds per week.”
“Executives have begun to understand that their sales channels cost
too much to operate, and are under-performing in both sales and
transparency,” explained Chandran Sankaran, CEO at Zyme. “Zyme’s channel
data management (CDM) solution delivers the intelligence companies need
to market and sell more in global indirect channels.”
In an analysis published in December 2013 by Industry Week, “The Great $50 Billion Marketing Misallocation,”
author Andrew R. Thomas, Ph.D., concluded, “When we dig deeper into the
effectiveness of channel incentives, we find a huge hole exists when it
comes to billions of dollars that are simply unaccounted for.
Inefficiency, it seems, is the operative term.”
Zyme’s major international customers, including Symantec,
Plantronics, and Logitech are being joined this year by market
innovators like Lytro.
“Lytro has a
completely different, ground-up approach to the art and science of
photography. I look at Zyme’s products in much the same way – they’ve
reinvented the way companies see and learn from their sales channels,”
said Dan Morgan, Vice President Finance for Lytro. “Zyme’s TrueData
solution gives us fast and accurate channel data from our global
partners –business intelligence that has already made us nimbler and
more responsive to the market and to our resellers.”
Zyme’s customers are becoming increasingly vocal about the benefits of CDM.
An executive at IT security leader Dell SonicWall noted, “Zyme’s
TrueID solution has replaced our manual, name-cleansing and matching
process with a scalable, more accurate, automated solution.” A senior
manager at CradlePoint, the global leader in cloud-managed 3G/4G
networking solutions, spoke about the increased channel transparency
achieved with Zyme. “ChannelView provides crucial information to our
sales and finance teams and integrates that into our SalesForce
database. We would recommend Zyme ChannelView to any company who would
like to close the gap and have a complete view of sell in and sell out.”
Zyme added a number of key executives during 2013, drawing domain
experts from organizations such as PricewaterhouseCoopers, NetApp,
Mercury Interactive, Siebel Systems, and Check Point Software. Recent
new hires include Nick Krym, Chief Information Officer, Ken Edwards,
Vice President of Professional Services, Steve LaPedis, Vice President
of Marketing, and Azza Hararah, Senior Director of Human Resources.
“It has quickly become apparent that Zyme’s solution is having a
profound impact across the tech sector,” said Ken Edwards, who recently
joined Zyme as vice president of Professional Services, most recently
from PricewaterhouseCoopers. “The fast growing recognition of the CDM
space, combined with the quality of Zyme’s rapidly expanding customer
list, confirms to me Zyme is the clear leader at the right time. I
wanted to be part of that, and am extremely enthusiastic about having
the chance to join the company.”
About Zyme
Zyme is the global leader in the emerging channel data management
(CDM) space, delivering the intelligence global companies need to
accelerate channel sales and improve ROI from incentive programs. Zyme's
flexible, cloud-based offering simplifies data collection and helps
companies such as Dell, Symantec, and Logitech liberate the valuable
intelligence locked in their channel data.
Zyme's solution increases sales by enabling channel executives to
leverage real-time granular data from the channel, develop more
effective partner segmentation, create better-targeted MDF, co-op, and
rebate programs – and maintain a deeper understanding of customers, to
improve regional sales performance and product planning.
With a global channel directory of over 750,000 partners, support
for a wide range of partner reporting formats, and a proven methodology
for ensuring partner reporting compliance, Zyme's purpose-built CDM
solution delivers results that home-grown custom systems cannot equal.
