Is Your Channel Incentive Management Stuck in the Stone Age?

Speaker: Chandran Sankaran, Founder and CEO, Zyme

Event Details: Tuesday, August 20^th, 9:00 a.m. PDT/4:00 p.m GMT/6:00 p.m CEST

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Event Description

Can you easily launch channel incentive programs, for different program types, across different regions?

Are you leaking margin through your contra program?

Can you analyze program ROI and “course-correct” mid-quarter?

Rebates, contra-revenue programs, MDF, price-protection and other incentive instruments were developed during the “stone age” days of the industry, when technology infrastructure was in its infancy – as were the cumbersome processes and tools for creating programs and managing partners..

Today’s channel, however, demands a greater level of flexibility and scalability than ever before, due to significant increases in channel complexity, scale and geographic reach. Unfortunately, the processes, systems and tools for incentivizing the channel remain “status quo”..

Why does your incentives management process need a serious upgrade? Three macro trends alter how you should think about managing your channel in the modern era:

1.	The pervasiveness of high-performance, cloud-based CRM systems and partner portal technologies
2.	The power of new visibility and high-quality data flows from the channel edge back to manufacturers
3.	The rise of "micro-targeting", and a need to speedily deploy a large number of narrowly-targeted “smarter” incentive programs

Zyme is at the center of these three trends. Join Chandran Sankaran, Zyme’s CEO, for a fresh look at best practices in aligning and incentivizing your indirect channel in the modern era.

Speaker Bio

Chandran Sankaran, Founder and CEO, Zyme Solutions, Inc.
Chandran focuses on ensuring the sustained delivery of client value, business growth and profitability and growth of company core skills and capabilities.

Prior to Zyme, he was Chairman and CEO of Closedloop Solutions, an enterprise software company that he founded in the San Francisco Bay Area in 1999. Closedloop was acquired by Lawson Software (NASDAQ: LWSN) in October 2003.

Prior to Closedloop, Chandran was the Vice President and head of the high-tech markets business unit of i2, the market leader in supply chain management software, where he was responsible for successfully driving global revenues in excess of $100 million. He was previously with McKinsey and Company as a senior consultant serving the executive teams of major high-tech corporations. He has also held engineering and management positions with Hewlett-Packard Company.

Chandran has an MS in Computer Science from Yale University, and a B.Tech. in Electrical Engineering from IIT, Madras. At IIT he was the recipient of the Governor's Medal, awarded for all-round achievement to one graduating student each year.